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PT SMART brings a “Taste of Spring” to SIAL Interfood Indonesia 2016 through innovative products and professional chef baking demos

Posted: Nov 09, 2016 4 minute read GAR 0 Likes
  • PT SMART, one of the leading and integrated palm oil companies in Indonesia, will showcase
    a range of ingredients designed for bread, biscuit and pastry manufacturers across Indonesia and ASEAN.
  • PT SMART’s product showcase at SIAL Interfood will focus on the new packaging launch of
    Filma and Palmboom margarine and shortening ranges.
  • Live demonstrations with famous pastry chef, Mrs. Lenny Limiyati and senior bakers from PT
    SMART: Chef Koko Hidayat and Chef Kim Gwan Jo.

Jakarta, 9 November 2016 – PT SMART Tbk is showcasing a range of innovative ingredients
designed to help manufacturers tap into one of the world’s fastest growing bakery markets at SIAL
Interfood Exhibition in Jakarta between the 9th and 12th of November 2016. The theme for this year’s
event, “A Taste of Spring,” is inspired by the Japan and Korean-style bread, pastry and cake craze
sweeping in Indonesia. Professional pastry chef Lenny Limiyati and senior bakers of PT SMART, Koko
Hidayat and Kim Gwan Jo (Garry) will bring these products to life through live demonstrations three
times daily.

Indonesia’s bakery sector is flourishing, driven by a rising middle class, higher disposable incomes
among youth, and rapidly changing consumption patterns as consumers adopt convenience-driven
urban lifestyles. The latest statistics from Indonesia’s Bakery Entrepreneur Association (Asosiasi
Pengusaha Bakery, or APEBI) show that bakeries are growing at a rate between 10-15 percent
annually, with the largest market share captured by the production of soft and fresh breads with high
sugar content.

Davy Djohan, General Manager Marketing, Indonesia Industrial and Exports at PT.
SMART Tbk, said:

“We are excited to bring to life the most exciting trends in the market through our professional chef
demonstrations and product showcase.”

“Our latest campaign, ‘A Taste of Spring’, is inspired by Japan and Korean-style bread, pastries and
cake. PT SMART’s Filma product range works especially well in the manufacture of soft rolls and milky
bread, a growing trend with widespread popularity in Indonesia. Beyond this, Filma products also
offer a range of applications from bread and bakery through to biscuits and cream fillings.”

The campaign roll-out was undertaken in key cities in Indonesia this year from March to September
2016 and was marked with grand baking demonstrations in Bandung, Semarang, Medan and Jakarta.
More than 600 participants from the small & medium scale industry and modern bakery participated
in the demonstrations.

“The bakery industry in Indonesia continues to grow at a fast pace. Demand for our margarine and
shortening portfolio is steadily increasing with packaged snacks and fresh baked goods in high
demand. Thanks to the nationwide trend towards urbanisation – and with it, higher incomes –
consumers are expressing a strong preference for freshly baked bread products in a distinct shift
away from traditional staples such as rice,” said Davy.

According to Euromonitor, artisan bakeries continued to lead the baked goods category in Indonesia
in 2015, with a market share of 49 percent. Further research from APEBI underscores that the most
popular types of bread are sweet breads, often with a variety of different fillings. The second most
popular, sold by virtually all bakeries, are soft sandwich-bread loaves – collectively fuelling the rise of
western-style bakeries, selling the softer, sweeter breads beloved by Indonesians.

Customers can also learn more about PT SMART’s Palmboom range. This portfolio includes general
multipurpose margarines suited to the manufacture of classic pastries and baked goods, while
offering a contemporary twist to their application.

PT SMART’s branded products on show include Filma, as well as the other brand portfolio, such as
Palmboom, Palmvita and Menara; which will be pre-launched with a new pack design. These branded
products are widely available in Indonesia as well as selected ASEAN countries, such as Thailand,
Phillippines, Myanmar and Vietnam. The new packaging and improved product fomulations will be
officially introduced to customers during the first quarter of 2017.

PT SMART participates at SIAL Interfood annually to bring new and exciting products to market that
enable customers in Indonesia and across ASEAN to innovate and capitalise on growing market
trends. The booth is located at Stand Hall D – No. DQ105.


About PT SMART Tbk

PT SMART Tbk is one of the largest, publicly-listed, integrated palm-based consumer companies in
Indonesia which is committed to sustainable palm oil production. Founded in 1962, SMART’s palm
plantations have a total coverage area of approximately more than 139,300 hectares (including
small holders). SMART also operates 16 mills, four kernel crushing plants and four refineries.
SMART listed its shares on the Indonesia Stock Exchange in 1992.

PT SMART’s primary activities are cultivating and harvesting of palm trees, processing of fresh fruit
bunches into crude palm oil (“CPO”) and palm kernel, and refining CPO into value-added products
such as cooking oil, margarine and shortening. Besides bulk and industrial oil, SMART’s refined
products are also marketed under several brands such as Filma and Kunci Mas. Today, these
brands have been recognised for their high quality and command significant market share in their
respective segment in Indonesia.

PT SMART is a subsidiary of Golden Agri-Resources Ltd (“GAR”), which is one of the largest
palmbased companies in the world which is listed on the Singapore Exchange. SMART also manages
all of GAR’s oil palm plantations, which has a total planted area of 484,221 hectares (including small
holders) in Indonesia, as at 30 September 2015.

This relationship benefits SMART with its economies of scale in plantation management, iinformation
technology, research and development, sourcing of raw material, and access to a wide domestic and
international marketing network

For further media inquiries:

Wulan Suling
National Media & Content
+62 818 909 900
[email protected]

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